Most producers and producing organizations are happy if they sell at 80% capacity. This means that you have 20% of your tickets not earning you anything. That's where ArtsTix comes in...

The best way to determine your sales is to look at the last show you produced. Find the number of unsold tickets. That's where to begin. That is the number of tickets you should be selling on ArtsTix.

Then. Discount them. I mean, come on. If you don't sell them you will get nothing. Nothing.